Privacy Policy

Last updated 11 November 2026

1. Who we are

Finally is run by By Faith Global (Pty) Ltd (registration 2024/078526/07), 56 Jacaranda Avenue, Olivedale, Johannesburg, 2188, South Africa. We are the "responsible party" for your personal information under the Protection of Personal Information Act, 2013 (POPIA).

Information Officer: contact us at info@byfaithglobal.com with any privacy question or request.

2. What we collect

• Account: your email address and password. Your password is stored scrambled (hashed) by our login provider; nobody at Finally can see it.
• Profile: first name, date of birth, gender, who you're interested in, town or suburb, religion and how important it is, marriage history, children, whether you want children, what you're looking for, smoking, drinking, work, education, height, languages, and what you write about yourself.
• Special personal information: your religion and who you're interested in (which can reveal your sexual orientation). We only process these with your explicit consent, given on the consent screen when you sign up.
• Photos you upload.
• Approximate location, only if you allow it: rounded to about 1 km before it is saved, and used only to show distances.
• Activity: who you like or pass on, your matches, your messages, who you block and any reports you make or receive.
• Profile views: when you open someone's full profile, we note that you viewed it (Plus members can see who viewed them in the last 30 days).
• Payments: if you buy Finally Plus, we keep the reference, plan, amount, date and your email address. Your card details go only to our payment provider, iKhokha (South Africa), never to us.
• Records: when you joined, when you last logged in, and when and to what you consented.

3. Why we use it

• To create your profile and show it to compatible people near you.
• To let matches chat with each other.
• To keep members safe: checking reports, preventing scams, fake profiles, harassment and underage users.
• To process Finally Plus payments and keep the financial records the law requires.
• To keep the service working and secure, and to meet our legal obligations.
• To send you news and offers, but only if you ticked that box. You can say no and still use everything.

4. Who can see your information

• Other members see your first name, age, distance (e.g. "12 km away"), your profile answers, what you wrote and your photos. Your Realness score is shown too.
• Your matches also see the messages you send them.
• Finally's safety team (people we authorise to moderate the service) can view every profile, photo, match, message and report. We do this to investigate reports, stop scams and abuse, remove offensive content and enforce our Terms. We don't read messages for any other reason, and we never share them except where the law requires.
• Service providers who run parts of Finally for us (see section 5). They may only use your information to provide their service to us.
• Authorities, only where the law requires it, or to protect someone's safety.

We never sell your personal information or share it with advertisers.

5. Where your information is stored

Your profile, photos and messages are stored with Supabase (database, login and photo storage) on servers in the European Union (Stockholm, Sweden), and the app itself is delivered by Netlify. Fonts and some app code are delivered by Google Fonts and jsDelivr, which receive your device's internet address when the app loads. Because these servers are outside South Africa, we only use providers that are bound by data-protection laws (such as the EU's GDPR) that give protection at least as strong as POPIA, and you agree to this transfer on the consent screen (POPIA section 72).

6. How we protect it

• Encrypted connections (HTTPS) everywhere.
• Database rules so members can only read what they're allowed to: nobody can browse other people's records directly.
• Photos are stored privately and only shown to signed-in members through short-lived links.
• Your exact location is never stored.

If we ever discover a security breach that affects your information, we will tell you and the Information Regulator as POPIA requires.

7. How long we keep it

• While your account is open.
• When you delete your account (Me → Delete my account), we erase your profile, photos, likes, profile views, matches and messages straight away.
• Payment records (reference, amount, date and email address) are kept for 5 years, even after you delete your account, because South African tax law requires it.
• If we remove an account for breaking our Terms, we keep that person's email address, the reason and the date, so they can't simply rejoin. Reports and moderation records are kept for as long as needed to keep members safe.

8. Your rights

Under POPIA you may:

• ask what information we hold about you, and get a copy;
• correct it (most of it you can edit yourself in the app);
• delete it (delete your account, or ask us);
• withdraw your consent at any time (for special information this means deleting your account, as matching can't work without it);
• object to us using your information, and opt out of marketing;
• complain to the Information Regulator (South Africa): inforegulator.org.za.

Email info@byfaithglobal.com for any of these. We'll reply within 30 days.

9. Adults only

Finally is only for people aged 18 and older. We block sign-ups under 18 and remove any account we believe belongs to a minor.

10. Changes

If we change this policy in an important way, we'll tell you in the app before the change applies.